We help Australian
businesses put AI to work

Founded in Sydney, Apex AI is an AI & automation agency built for founders and fast-growing businesses who know AI should be doing more for their business but are not sure where to start, what to build or who to trust to build it.

AI is moving faster than most businesses can keep up with. Without the right expertise, it is easy to waste budget on the wrong things, get stuck in research mode or bolt on tools that never get properly used.

That is the problem we started Apex AI to solve. Our team of certified AI consultants and automation experts embed directly into your business, identify your highest-value opportunities and build and deploy AI across your operations. From AI automation services and custom AI solutions through to AI strategy and consulting, we handle everything from the first conversation to full deployment.

100

Businesses helped across Australia

Certified AI & automation experts

500

Automation workflows deployed

Part of something bigger

Apex AI is part of Roar Global, a venture group building across marketing, platforms and AI.

Roar Global backs businesses with a single focus, using technology to help companies grow faster and operate smarter.

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Meet the team

Mustafa Kassim

CEO, Roar Global

Ishani Karunadasa

Regional Director, Apex AI & Roar Global

Amrit Rupa

Country Director

Mohamed Ameen

Head of Growth

Alisher Mutaliyev

Head of AI

Amandi Cooray

Account Manager

Akshith Jeyakanthan

Talent Acquisition Specialist

Jericho Pasco

AI Automation Engineer

End-to-end AI & automation expertise

AI automation

Eliminate manual work, connect your tools and keep your operations running in the background with AI automation services built on n8n, Make, Zapier and custom AI agents.

Custom AI solutions

Bespoke AI applications, AI chatbots and autonomous AI agents built around your exact business requirements, developed using Claude, OpenAI, Google AI and Cursor AI.

AI consulting & strategy

Not sure where AI fits? An AI consulting session with a Chief AI Officer maps your highest-value opportunities and hands you a clear AI strategy before you spend a dollar on build.

Trusted by hundreds of fast-moving founders and teams

Australian businesses trust Apex AI to build and scale their AI operations

Apex AI helped us hire a strong Automation Technician for both internal operations and client work. Hamza ramped up fast, is excellent with clients, and consistently solves complex automation challenges. We’ve received great feedback across our client projects and learning programs. The hiring process was seamless and highly responsive throughout.

— Dr Nici Sweaney, Chief Executive Officer at Ai Her Way

Apex saved us more than 25 hours a month within weeks. These specialists ship fast!

Dean Meroiti, Founder, Ignite Group Inc.

Apex AI helped us deploy a strong automation specialist across both internal operations and client work. They hit the ground running, deliver excellent client outcomes and consistently solve complex automation challenges. We have received great feedback across our client projects and learning programs. The entire process was seamless and highly responsive throughout.

— Dr Nici Sweaney, Chief Executive Officer at Ai Her Way